touchpoint.systems adds AI and RPA workflows for marketing scale

Brisbane-based touchpoint.systems has launched AI and robotic process automation workflow services to help Australian businesses grow marketing output without adding headcount. The move targets companies that need tighter integration across their marketing systems as automation adoption accelerates and standalone AI projects keep failing.

Why it matters: - Australian businesses are under pressure to scale marketing without adding staff at the same pace. - touchpoint.systems is pitching AI and RPA as a way to automate lead generation, outreach, reporting and support while keeping operations tied to existing systems. - The offering targets a common automation problem: tools that do not connect cleanly to the business data and workflows they are meant to improve.

What happened: - touchpoint.systems introduced AI and robotic process automation workflow services for marketing operations. - The Brisbane-based company launched in 2026. - The service is built for businesses that have reached the limit of what their current teams can manage manually. - Tony Gavin is founder and director of touchpoint.systems.

The details: - The company builds end-to-end marketing workflows across lead generation, customer outreach and support functions. - The workflows can include virtual agents that handle inbound enquiries and calls. - touchpoint.systems also offers automated reporting, data pipelines and custom integrations. - Those integrations can connect CRM platforms, advertising tools, analytics systems and communication channels. - The service is platform-agnostic and is designed to work with tools a business already uses. - Gavin said, "Automation that runs in a silo produces silo-shaped results." He said standalone AI initiatives often fail because the automation is not connected to the systems it needs to operate effectively. - Gavin said touchpoint.systems designs workflows inside a client's full marketing system from the start so the automation is actually used. - Gavin has more than 20 years of digital marketing experience. - Gavin previously spent 14 years as founder and chief executive of ROI Media, a Hong Kong-registered digital marketing agency. - ROI Media was an early adopter of RPA and AI for marketing content production, distribution and optimisation at scale. - A Philippines-based team supports service and fulfilment operations for touchpoint.systems. - Gavin said that team has worked alongside him for more than 16 years.

Between the lines: - The company is positioning integration, not just automation, as the main differentiator. - That approach reflects a wider market lesson: automation can create value only when it fits existing data, attribution and reporting systems. - The timing also matches broader demand for AI tools that can show measurable returns rather than isolated experiments. - The release cites a global RPA market size of $35.27 billion in 2026 and projects growth to $247.34 billion by 2035. - It also cites an average marketing automation return of $5.44 for every $1 invested. - The release says 42% to 54% of organisations that attempted AI automation have scrapped those initiatives because of integration failures.

What's next: - touchpoint.systems is likely to keep expanding workflow services around marketing automation use cases where integration is the main barrier. - Businesses considering the service will be able to pair AI and RPA with their current CRM, analytics and ad stack instead of replacing those systems. - More information is available at the company's announcement. - The company also listed LinkedIn and media resources for further updates.

The bottom line: - touchpoint.systems is betting that Australian marketers want automation that plugs into existing operations, not another disconnected tool.